Amber Waves of Rae
Marketing + Communications
Hi, I'm Amber Richard.
I am a Fractional Marketing Director and Advisor helping organizations and individuals build digital content, marketing strategies, and communications plans.
I have 20+ years of experience in B2C marketing, communications, digital, community engagement, and event planning. I am client-centered, comfortable working with organizations and projects of any size, and fluent in a variety of business lines and market segments. See more about my skills, career, and network on LinkedIn.
I am also a homesteader near Grand Marais, MN. I grow food in the summer, hike and blaze trails in the spring and fall, cross-country ski and craft in the winter, and read and play with my dog and husband all year long.
Digital Marketing + Communications
Web, email, search, social, messaging, product or service rollouts, digital Feng Shui
Onboarding, presentation decks, playbooks, checklists, roadmaps
Strategic plan development, SWOT analysis, charts of work, stakeholder and cross-functional team communications
Outsourced director for digital, marketing and strategic communications
Content strategy, editorial planning, storytelling, editing for digital best practices, ghostwriting
Meetings, trainings, conferences, training sessions
Global Director, Customer Insights & Experience
A true advocate for people – be it her team, colleagues, customers, or fellow man – Amber continually impressed me with her authenticity, energy, and thoughtfulness. As a marketing strategist, Amber brings a level of creativity and resourcefulness to overcome business challenges in new ways. As a leader, Amber encourages teams to think differently about the work to be done and the people being served. And as a teammate, Amber is sure to make you laugh and feel valued.
Former Chief Experience Officer
YMCA of the North
I worked with Amber for 7 years and she was consistently one of our top performers. Her strengths include attention to detail, complete trust that she will get the job done, continuous learning, self-awareness, and a masterful grasp of digital marketing. She works well with her team and is fluid in working effectively with cross-functional groups. The other side of Amber that stands out is her human side. She helped me bring our team together, mentored new employees, and cared deeply about culture and how it increased effectiveness. Her style is refreshing and her results are without question.
Grand Marais Art Colony
Amber has worked as a marketing and communications advisor to our arts nonprofit during a critical year as we've dealt with all the pivots COVID has thrown at us. She is a tremendous advocate for clients and quickly orients herself to both their needs and their potentials. She excels at cultivating an authentic and energizing atmosphere and has a keen ability to ask necessary questions about audience, messaging, and branding in order to move an organization's goals forward. I couldn't recommend her more highly!